| Changsheng Bio-Technology Co. Ltd. (China): Fallout from the Vaccines Scandal |
| 作者姓名：Thompson S.H. Teo; Jialiang Liu; |
| 商品類型：Case (Pub Mat) | 商品編號：9B19C027 |
| 出版日期：2019/09/27 | 內容長度：9 頁 |
In 2018, Changsheng Bio-technology Co., Ltd. (Changsheng), a leading biopharmaceutical company and one of the market leaders in vaccines, was found to have falsified its production and inspection data and to have sold substandard vaccines in the Chinese market. The unethical conduct triggered widespread public anger and immediate government intervention. What actions could Changsheng take to mitigate the effect of this scandal?
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| Changsheng Bio-Technology Co. Ltd. (China): Fallout from the Vaccines Scandal - Teaching Note |
| 作者姓名：Thompson S.H. Teo; Jialiang Liu; |
| | 商品編號：8B19C027 |
| 出版日期：2019/09/27 | 內容長度：10 頁 |
Teaching note for product 9B19C027.
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| MarcPoint: Strategizing with Big Data |
| 作者姓名：Wei Zhang; Liang Li; Ning Su; Ji-Ye Mao; |
| 商品類型：Case (Field) | 商品編號：9B19E012 |
| 出版日期：2019/07/22 | 內容長度：11 頁 |
As Shanghai MarcPoint Information Technology Co. Ltd. (MarcPoint) celebrated its fifth anniversary, its founder was quite pleased by what the company had achieved. MarcPoint was a start-up that offered marketing research services by analyzing user-generated content (UGC) with big-data technologies. The company had been successful and grown steadily since its inception in 2013. It was founded upon the realization that UGC was disrupting traditional .....more
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| MarcPoint: Strategizing with Big Data - Teaching Note |
| 作者姓名：Wei Zhang; Liang Li; Ning Su; Ji-Ye Mao; |
| | 商品編號：8B19E012 |
| 出版日期：2019/07/22 | 內容長度：7 頁 |
Teaching note for product 9B19E012.
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| ASIMCO Technologies: 2005 |
| 作者姓名：Xi (Lucy) Liu; Taehoo Kim; Liang Liu; Guangyu Nie; Wanhong Shao; Xiaotian Xie |
| 商品類型：Case (Field) | 商品編號：9B10A001 |
| 出版日期：2010/05/05 | 內容長度：15 頁 |
In April 2005, the chairman of ASIMCO Technologies, a company headquartered in China and supplying automotive components to both Chinese and global clients, was trying to decide on his company's reaction to the Chinese government's latest regulations on auto emissions. Guo-san (National Standards III) was to take effect on August 1, 2008. By that date, automakers would not be allowed to supply the Chinese market with non-Guo-san-compliant .....more
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